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If you’re a fan of the rugged ranch style showcased in the hit TV show Yellowstone, you’re in for a treat. This guide details some of the most popular brands that either appear in the series or align perfectly with its style.
These are a list of 8 brands that are either featured in Yellowstone, or fit the same type of ranch style:
- Filson (click here to view)
- Tecovas (click here to view)
- Ariat (click here to view)
- Kemo Sabe (click here to view)
- Ciano Farmer Denim Co (click here to view)
- Greeley Hat Works (click here to view)
- Freenote Cloth (click here to view)
Whether you’re looking for gear that’s functional, stylish, or both, these brands have you covered. In the article below I discuss these brands in more detail.
You can also watch the YouTube video I created that discusses these brands.
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Clothing Brands Worn on Yellowstone
Filson
Filson, based out of Seattle, Washington, is a renowned outdoor brand known for its rugged and durable gear. Perfect for ranch wear, Filson has been prominently featured in Yellowstone on multiple characters. Their wide range of outerwear includes both heavy-duty jackets and shirt jackets.
One of their most iconic pieces is the Shortline Tin Cloth Cruiser Jacket, which has become a fan favorite and a staple of the show.
Tecovas
Tecovas is a popular Western brand based in Austin, Texas, known for its handcrafted boots. Their selection ranges from sturdy work boots to refined dress boots, making them a versatile choice for any occasion.
Tecovas was a sponsor for season four of Yellowstone and has even collaborated with cast members Jefferson White and Jen Landon to create exclusive collections.
Freenote Cloth
Freenote Cloth is an American-made menswear brand that combines rugged workwear durability with timeless style. Their designs exude quality and craftsmanship, making them a standout choice for fans of Yellowstone‘s aesthetic.
One of their most popular pieces is the Ryder Jacket, worn by Casey Dutton in the series.
Ciano Farmer Denim Co.
Ciano Farmer Denim Co. is a boutique Texas-based brand specializing in handcrafted workwear and outerwear. Their pieces are made with high-quality materials and can be customized to fit your needs.
While not officially featured in Yellowstone, their rugged ranch-inspired style fits seamlessly with the show’s vibe. The Field Hand Jacket is one of their standout pieces.
Kemo Sabe
For those seeking luxury Western wear, Kemo Sabe is a must-know brand. Known for their handcrafted cowboy hats, high-quality leather goods, and custom Western apparel, Kemo Sabe delivers authenticity and sophistication.
Though not officially featured in Yellowstone, their style aligns perfectly with the show’s portrayal of high-end ranch life. Fun fact: actor Kevin Costner has visited Kemo Sabe stores during the show’s run.
Ariat
Ariat is a leading Western clothing brand celebrated for its premium-quality boots, denim, and apparel. Fans of Yellowstone will be thrilled to know that Ariat has an official Yellowstone Collection available on their website.
This collection, created in collaboration with the show’s costume designer, Johnetta Boone, features rugged denim, cowboy boots, and jackets that embody the show’s authentic Western style.
Greeley Hat Works
Greeley Hat Works, based in Greeley, Colorado, is a distinguished hat maker specializing in handcrafted custom cowboy hats. Their creations have played a prominent role in Yellowstone, adorning key characters such as John Dutton and Rip Wheeler.
John’s iconic charcoal gray hat and Rip’s classic black hat are perfect examples of the brand’s commitment to authentic craftsmanship.
The Iconic Style of Yellowstone: Rugged Elegance Meets Practicality
The style of Yellowstone has captivated audiences and fashion enthusiasts alike, blending rugged practicality with an understated elegance that perfectly reflects the show’s Western setting. The fashion in the series goes beyond just looking good—it tells a story of resilience, tradition, and the untamed spirit of the American West.
What Makes Yellowstone Style So Popular?
The Yellowstone aesthetic resonates deeply because it merges timeless Western elements with modern-day versatility. From durable outerwear to handcrafted boots and hats, the wardrobe reflects a way of life that values function as much as form. Each piece serves a purpose, whether it’s protecting against harsh ranch conditions or exuding quiet authority.
Characters like John Dutton and Rip Wheeler embody this ethos with their no-nonsense apparel—think rugged jackets, sturdy denim, and iconic cowboy hats. Meanwhile, Beth Dutton brings a unique twist with bold, feminine pieces that still stay true to the ranch lifestyle.
Why Is It Worn?
The popularity of Yellowstone style lies in its versatility and authenticity. These are clothes designed for hard work but stylish enough to wear in casual or semi-formal settings. The pieces are crafted to stand the test of time, making them an appealing choice for anyone who appreciates quality and practicality.
For fans of the show, adopting this style is also a way to connect with the characters and the world they inhabit. Whether you’re a rancher, an outdoor enthusiast, or someone who simply loves the rugged Western look, Yellowstone gear offers a sense of authenticity and timeless appeal.
A Look That’s Here to Stay
The Yellowstone style has gone beyond the screen to inspire a broader trend in Western wear. Its unique blend of functionality, durability, and sophistication ensures that it remains relevant long after the show’s final episode. Whether you’re out on the ranch or heading to a casual outing, the Yellowstone look is as practical as it is stylish.