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If you’re looking for durable, stylish, and functional ranch gear for men, this article highlights some of the most popular brands in the market.
These are 10 brands that make authentic men’s ranch apparel for cowboys:
- Filson (click here to view)
- Tecovas (click here to view)
- Ariat (click here to view)
- Huckberry (click here to view)
- Kemo Sabe (click here to view)
- Schaefer Outfitter (click here to view)
- Carhartt (click here to view)
- Ciano Farmer Denim Co (click here to view)
- Freenote Cloth (click here to view)
- Railcar Fine Goods (click here to view)
Whether you’re looking for gear that’s functional, stylish, or both, these brands have you covered. In the article below I discuss these brands in more detail. You can also watch the YouTube video I created that discusses these brands.
Where to Find Authentic Men’s Ranch Gear for Farm Style
Filson
Filson, based in Seattle, is a heritage outdoor brand known for producing some of the most rugged gear available. Their ranch apparel spans durable outerwear, heavy shirts, and functional work gear built for long days outdoors. Everything is designed with utility and longevity in mind, making Filson a go-to for ranchers and outdoorsmen alike.
Ciano Farmer Denim Co.
Crafted entirely in Texas, Ciano Farmer Denim Co. specializes in handmade ranch wear with a personal touch. They focus on premium fabrics, timeless cuts, and customization, creating pieces that balance durability with individuality. From denim to workwear staples, every garment is built for real ranch life.
Freenote Cloth
Freenote Cloth blends American manufacturing with a modern eye for design. Their lineup includes tough denim, sturdy shirts, and versatile outerwear, all made to handle hard use while retaining a refined look. The brand captures that balance of functional ranch clothing with everyday wearability.
Railcar Fine Goods
Railcar Fine Goods produces small-batch ranch wear in California, relying on old-school methods and specialized machines. Their collections emphasize denim, canvas, and chore-style garments, each stitched with care. The result is a range of clothing that feels both authentic and built to last.
Kemo Sabe
Kemo Sabe represents the luxury side of Western wear. The brand offers distinctive ranch pieces — from leather goods to wool and felt apparel — that lean into craftsmanship and statement style. For cowboys who want functional gear with a refined edge, Kemo Sabe delivers.
Rockmount Ranch Wear
Since the 1940s, Rockmount Ranch Wear has been a staple in Western apparel. Known for bold patterns, embroidered shirts, and vibrant designs, the brand is as much about personality as it is practicality. Their gear is iconic for anyone wanting to bring tradition and flair into ranch life.
Schaefer Outfitter
Founded in Wyoming, Schaefer Outfitter focuses squarely on outfitting working ranchers. Their collections range from tough canvas to wool and denim staples, all made with functionality at the forefront. Schaefer balances work-ready durability with authentic Western character.
Carhartt
Carhartt is synonymous with hardwearing workwear across industries, and ranch apparel is no exception. Known for its heavy cotton duck, insulated layers, and practical designs, Carhartt offers gear that can take abuse while keeping ranchers comfortable through the seasons.
Ariat
Ariat has become a major force in modern Western wear, especially with its performance-driven boots and clothing. Their ranch apparel focuses on combining Western style with technical comfort — from durable jeans and shirts to outerwear designed to handle unpredictable weather.
Tecovas
Best known for their handcrafted boots, Tecovas has expanded into Western apparel that keeps the same focus on quality and tradition. Their gear is versatile, designed to work on the ranch but also fit into everyday life. Tecovas offers a refined yet practical approach to ranch wear.
Huckberry
Huckberry isn’t a single brand but rather a curated online marketplace that showcases rugged, outdoor-inspired apparel and gear. They feature a rotating mix of established and up-and-coming labels, often highlighting limited releases and heritage-quality goods.
For men seeking authentic ranch-ready clothing along with versatile lifestyle pieces, Huckberry serves as a one-stop platform that connects customers with a wide variety of trusted makers.
Why Ranch Style Is So Popular
Ranch gear is popular because it offers a combination of practicality, durability, and comfort, while also creating that rugged style that some people desire.
This type of ranch apparel is designed to withstand the tough conditions often encountered in farming, making them essential for outdoor work. They are built with features like reinforced stitching, durable materials, and functional pockets to meet the needs of ranchers and outdoor enthusiasts.
Different Types of Ranch Gear
Ranch gear covers a wide range of clothing and equipment designed for durability, comfort, and practicality in demanding environments. From protective outerwear to classic cowboy boots and hats, these essentials combine function with tradition and help define authentic Western style.
- Jackets & Outerwear – rugged canvas, waxed cotton, wool, and denim pieces built for durability and weather protection.
- Work Shirts – sturdy snap-button Western shirts, flannels, and chambray for layering and comfort.
- Jeans & Pants – heavy denim or work pants designed for flexibility, toughness, and long wear.
- Boots – cowboy boots, work boots, and pull-on styles built for both ranch work and riding.
- Hats – felt cowboy hats, straw hats, and caps that provide shade and complete the Western look.
- Vests – insulated, leather, or canvas vests that add warmth without restricting movement.
- Gloves – leather work gloves for handling ropes, tools, and livestock.
- Belts & Buckles – functional leather belts, often paired with Western-style buckles.
- Accessories – bandanas, scarves, and gear bags that blend practicality with tradition.
Materials Used in Ranch Jackets
The materials used in ranch apparel play a key role in their durability and functionality. Popular materials include:
- Canvas: Known for its toughness and ability to withstand wear and tear, canvas is a common choice for ranch gear.
- Wool: Wool provides excellent insulation, making it a perfect work jacket for cold weather.
- Denim: Denim offers a rugged look and long-lasting durability, ideal for chore coats and trucker jackets.
- Leather: Leather adds an extra layer of protection and style, often used in premium ranch gear.
- Waxed Cotton: Waxed cotton is water-resistant and durable, making it suitable for wet conditions.